Attention has become the new trend amongst creators. Capturing attention has become the new prerogative to the point that the means overwhelm the end.
Quality and patience for attention have lost their dominance in the marketplace. However, when one thing seems lost, that is often the most opportune time to embrace it.
Noise is simply noise. In a crowded space, there is greater power in small numbers. For those who aim to capture attention, focus on the people who care; and on the quality of what you create.