Familiarity

Among people it is common for a certain law to take hold of individuals lives.

It is called the Law Of Familiarity which states: the more one spends time with and gets to know anything, the less excitement and attention is given to it.

The impact of this law can have immeasurable consequence, as it removes a key ingredient in ones life necessary for happiness; gratitude.


When one stops appreciating the relationships, progress, family, friends, work, materials, environment and luxuries which makes up their lives, it becomes easy to view them all as a right rather than as a gift.

This facet of life can be explained by another phenomenon outside of the law of familiarity: the hedonic treadmill, that is ‘the observed tendency of humans to quickly return to a relatively stable level of happiness despite major positive or negative events or life changes.’


If one is questioning how to avoid these sources for stillness on their journey, the answer is found in profound gratitude.

Gratitude will be discussed more tomorrow.